Free Fashion Game 'RUNWAY' Launches with AI Buyer Reviews and Gen Z Avatar Design
The game is an AI consulting firm's experiment in turning AI evaluation into entertainment, with Gen Z input on avatar design.
Reporting from 1 source: ASCII.jp.
Puente Inc. has officially released RUNWAY, a free browser-based fashion designer role-playing game. Players design clothes, receive serious reviews from AI buyer Kuroto Maria, and aim for the Paris Collection. The game features over 36,000 clothing combinations, avatar customization supervised by current female college students, and BGM by LoFi artist Mellow. It is free to play with a 480 yen monthly premium plan.
Puente Inc., an AI consulting company, developed RUNWAY as an experimental project that turns the experience of 'AI seriously reviewing' into entertainment. The free browser game requires no installation and can be played immediately on a smartphone. Players design clothes from over 36,000 combinations of category, silhouette, length, color, material, pattern, and accent, then list them for sale. The AI buyer Kuroto Maria evaluates each item on five axes: trendiness, novelty, ease of wear, price, and buzz. Successful sales lead to shows in all 47 prefectures and eventually the Paris Collection.
Avatar customization was supervised by current female college students, who influenced details such as bangs longer than eyebrows and thin twin-tails. The game includes six hairstyles, three bangs types, ten hair colors, five skin tones, six eye colors, and seven accessories. During runway performances, Mellow's song 'Someone Dancing in the Rain' plays. The game is free to play, with a premium plan at 480 yen per month offering one free gacha per day, and point packs for limited patterns and hair colors.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.