GeGeGe no PARCO Returns to Chofu PARCO for Third Year on November 18
The tie-in is now a third-year fixture timed to Chofu City's GeGeGe Ki, which keeps Kitaro merchandising anchored to the franchise's home turf rather than to a national retailer push.
Reporting from 1 source: Denfaminicogamer.
PARCO will hold GeGeGe no PARCO at Chofu PARCO from November 18 to 30, timed to Chofu City's GeGeGe Ki event, the company said on October 23. Under the concept "Beware of Yokai," the campaign plans a yokai search rally with a completion sticker, photo booths including a plush photo booth, limited goods, and a Nintendo Switch lottery for restaurant diners.
The campaign runs on the building itself. Visitors use a map printed in a "Yokai Appearance Guide" to find five yokai placed around Chofu PARCO and assemble a keyword; a correct answer earns a "Yokai Search Master" sticker.
Restaurants and cafes serve eight original menu items built around characters including Medama Oyaji and Kitaro, limited per day, with reservations through TableCheck opening at 12:00 on October 29. Three limited-time shops are planned: Kitaro Shoten, a GeGeGe Ki 2026 Toei Animation pop-up store, and a Village Vanguard pop-up. Eleven tenants take part, among them Kitano Ace on B1F, Yamano Music on 4F, and Yakiniku Gyubee on 7F.
- Yokai Search Rally: Map in the Yokai Appearance Guide, five characters, keyword, completion sticker
- Photo Booth: Commemorative photos with the Kitaro family
- Nui-Tori Booth: Plush photo booth, requested in a prior survey
- In-building purchase novelty: Original towel handkerchief
- Restaurant/cafe dining novelty: Original magnet, all 5 types
- Elementary school students and younger gift: Original mask
- Original menu items: Eight items at restaurants and cafes, limited per day, TableCheck reservations from October 29
- Limited products: Jonamagashi, long-sleeve T-shirts, Ittan Momen Kaya kitchen towel, wooden tag keychains
- Kitaro Shoten pop-up store: Mizuki manga and Kitaro goods
- GeGeGe Ki 2026 Toei Animation POP UP STORE: Limited-time shop
- Village Vanguard pop-up shop: Limited-time shop
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.