GoPro Sale Process Enters Final Stages as Q2 Loss Hits $51 Million
The sale process reaching its final stages signals that GoPro's months-long strategic review is likely to conclude in a business sale within a few months, even as its hardware contraction outpaces new product sales.
Reporting from 1 source: GIGAZINE.
GoPro reported a second-quarter loss of $51 million on August 10, 2026, with camera shipments down 38% year-over-year and revenue falling 31% to $105 million. CEO Nicholas Woodman said the board-approved sale process has entered its final stages, though no buyer, price, or structure has been disclosed.
GoPro's second-quarter results, announced August 10, show the company still deep in red ink. The quarterly loss of $51 million came on revenue of $105 million, down 31% from a year earlier. Camera shipments fell 38% to about 291,000 units, and cash reserves dropped to $27.3 million.
CEO Nicholas Woodman told the earnings call that the sale process approved by the board in May has entered its final stages. That does not mean a deal is done, and the buyer, price, and structure remain undisclosed. But it points to a sale completing within a few months.
The company had already warned in June of substantial doubt about its ability to continue as a going concern, citing rising memory costs and slowing sales. A restructuring in April cut 145 jobs, about 23% of the workforce.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.