Tuesday, 8 September 2026
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GRAPHT Announces First Persona Collaboration with 30th Anniversary Collection

The earphones are the only item withheld from venue sales, so the pre-order is the sole route to the flagship product while the rest of the lineup is TGS-first, a split that makes the event the primary sales channel for the collection.

Key Facts

  • MSY's GRAPHT brand announced its first collaboration with the Persona series for the franchise's 30th anniversary on September 7, 2026.
  • The THE SPECIAL - EARPHONES PERSONA 30th Anniversary Edition costs 9,900 yen, and pre-orders opened September 7 on the GRAPHT OFFICIAL STORE.
  • Tokyo Game Show 2026 runs September 17-21 at Makuhari Messe, where GRAPHT operates an exhibition booth (Hall10-C08) and a merchandise booth (Hall10-W30).
  • Persona 30th T-shirts cost 6,600 yen each, desk mats 4,900 yen, the thermal tumbler 3,800 yen, art blocks 3,900 yen, arcade buttons 1,600 yen, and trading can badges 700 yen each or 5,600 yen per box.
  • Items other than the earphones go on sale early at the TGS2026 merchandise booth and are scheduled for online sale around early October 2026.

Reporting from 5 sources: 4Gamer.net, GAME Watch (Impress), Game Spark, GameBusiness.jp, and 1 more.

GRAPHT Announces First Persona Collaboration with 30th Anniversary Collection

MSY's audio and gaming accessories brand GRAPHT announced its first collaboration with the Persona series, timed to the franchise's 30th anniversary. The collection, sold under the ASOBI GRAPHT line that develops products with game IPs, centers on 'THE SPECIAL - EARPHONES PERSONA 30th Anniversary Edition,' a 9,900 yen earphone based on GRAPHT's THE STANDARD model. The Atlus Sound Team listened to and selected the tuning. Pre-orders opened September 7 on the GRAPHT OFFICIAL STORE. The earphones will not be sold at the venue, but will be on display and available for listening at the GRAPHT exhibition booth (Hall10-C08) at Tokyo Game Show 2026, running September 17-21 at Makuhari Messe, alongside a playable demo of Persona 4 Revival. All other items, including eight T-shirt designs, desk mats, a stainless steel thermal tumbler, acrylic art blocks, embroidered stickers, arcade controller buttons, and trading can badges, get early sales at the GRAPHT merchandise booth (Hall10-W30). Those items are scheduled for online sale around early October.

MSY's GRAPHT brand is running its first collaboration with the Persona series for the franchise's 30th anniversary, with the collection sold under the ASOBI GRAPHT line that develops products with game IPs. The lineup spans eight product categories, from the 9,900 yen THE SPECIAL earphones to 700 yen trading can badges, and most items carry TGS venue limited prices. The earphones are the only item excluded from venue sales; everything else goes on sale early at the GRAPHT merchandise booth (Hall10-W30) at Tokyo Game Show 2026, September 17-21 at Makuhari Messe, with online sales scheduled for around early October.

  • THE SPECIAL - EARPHONES PERSONA 30th Anniversary Edition: 9,900 yen; pre-orders from September 7; not sold at the TGS venue
  • Persona 30th T-shirts (8 types): 6,600 yen each; line art of the 30th anniversary artwork
  • Persona 30th Desk Mat (3 types): 4,900 yen each, TGS venue limited price; 80 x 30 cm
  • Persona 30th Stainless Steel Thermal Tumbler (380ml): 3,800 yen, TGS venue limited price
  • Persona 30th Art Block (2 types): 3,900 yen each; acrylic menu screens from Persona 3 Reload and Persona 5 Royal
  • Persona 30th Embroidered Stickers (10 types): 1,300 to 1,900 yen; made with Kiryu region embroidery workshops
  • Persona 30th 24φ Arcade Controller Buttons (P4U2): 1,600 yen each; usable as buttons or straps
  • Persona 30th Trading Can Badges (8 types): 700 yen each, 5,600 yen per box; all 8 protagonists

Synthesized by Yomimono from the 5 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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