Gugenka Produces MR Game and Welcome Monitor for Sanrio Puroland Summer Event
The collaboration shows Gugenka applying its XR expertise to a theme park event, blending character appeal with mixed-reality gameplay for a seasonal attraction.
Reporting from 1 sources: PANORA.
Gugenka has produced interactive content for Sanrio Puroland's 'Puroland Neo Natsu Matsuri III,' running July 10 to September 1, 2026. The offerings include a welcome monitor featuring Hello Kitty and Kuromi in futuristic Y3K fashion, and an MR shooting game called 'Pochacco's Cool Ice Festival' where players scoop ice cream in teams. A digital figure campaign via the HoloModel app will distribute limited-edition cards at the venue.
Gugenka, the XR creative studio led by CEO Masafumi Mikami, has produced two interactive experiences for Sanrio Puroland's summer event 'Puroland Neo Natsu Matsuri III.' A welcome monitor at the park entrance shows Hello Kitty and Kuromi in futuristic Y3K fashion, delivering exclusive messages to guests. The main attraction is 'Pochacco's Cool Ice Festival,' a team-based MR shooting game where players use a spoon to scoop virtual ice cream and feed it to opponents. The game costs 800 yen per person and is recommended for ages 13 and up. A separate campaign in the HoloModel digital figure app will distribute free cards at the venue with redemption keywords for limited-edition digital figures of Hello Kitty and Kuromi in their Y3K outfits. The event runs from July 10 to September 1, 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.