Gumi Operating Profit Falls Roughly 80% Despite Oradora Success
The steep profit drop shows that even a strong IP like JoJo's Bizarre Adventure could not offset the advertising spend required to drive downloads, calling into question gumi's pivot to licensed mobile games.
Reporting from 1 sources: GameBusiness.jp.
Gumi reported an approximately 80% decline in operating profit for the fiscal year ending April 2026. Its mobile game 'JoJo's Bizarre Adventure: Ora Ora Overdrive' surpassed 1.5 million downloads but did not contribute to profit growth due to heavy advertising costs. The mobile online game business posted a loss. The company is exploring new directions including the point activity market.
Gumi reported an approximately 80% decline in operating profit for the fiscal year ending April 2026, with an operating profit margin of 0.9%. The mobile online game business alone posted a loss. 'JoJo's Bizarre Adventure: Ora Ora Overdrive', released in September 2025, surpassed 1.5 million downloads and performed well, but increased advertising expenses for the title prevented it from contributing to profit growth. The company has shifted focus from original titles to mobile games leveraging strong IPs, with 'Oradora' as a pioneering title in that strategy. Gumi is now exploring new directions, including entering the point activity market.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp gumiは営業利益約8割減で着地、『オラドラ』の広告費負担重く【ゲーム企業の決算を読む】