Gunma Prefecture TikTok Campaign Hits 1.5 Million Views in Three Weeks
The campaign shows a local government using TikTok influencer marketing to reach younger demographics and support relocation efforts, building on a prior award for the account.
Reporting from 1 sources: ASCII.jp.
A collaboration between studio15, Gunma Prefecture, and Yomiuri Gunma Advertising enlisted 10 TikTok influencers with over 3 million total followers to promote the prefecture. The campaign's videos on the official "tsulunos" TikTok account surpassed 1.5 million views in three weeks. Gunma ranked first in a desired relocation destination survey for two consecutive years.
The official TikTok account for Gunma Prefecture's video site "tsulunos" has drawn over 1.5 million views in three weeks from a campaign featuring 10 influencers with a combined following of more than 3 million. The project, produced by studio15 in partnership with the prefecture and Yomiuri Gunma Advertising, pairs each influencer's style with local attractions. Daily-life influencer Chinapupu visited the Agatsuma Gorge rail bike experience, food influencer Yocchan toured local gourmet spots and a raw yuba scooping site, and the actor group Ikemenzu performed skits themed around regional content. Gunma ranked first in the Furusato Kaiki・Iju Koryu Suishin Kiko's desired relocation destination survey for 2024 and 2025. The tsulunos account received a Special Award at the TikTok First Half Trend Awards 2025, the first local government to do so.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.