Hakuhodo DY ONE Begins Handling ChatGPT Ad Pilot in Japan
This marks the first domestic handling of ChatGPT advertising in Japan, positioning Hakuhodo DY ONE at the forefront of a shift from keyword search to AI-driven dialogue as a consumer information channel.
Reporting from 1 sources: ASCII.jp.
Hakuhodo DY ONE has become the first company in Japan to handle the advertising pilot for OpenAI's ChatGPT. The company established a handling system as a domestic launch partner following the pilot's launch in Japan in June 2026, aiming to treat AI dialogue as a new advertising touchpoint.
Hakuhodo DY ONE has taken the lead in Japan by handling the advertising pilot for OpenAI's ChatGPT. The company established a handling system as a domestic launch partner after the pilot launched in Japan in June 2026. ChatGPT ads are displayed separately from answers and do not affect them, and user conversation content, chat history, memory, and personal information are not shared with advertisers. Hakuhodo DY ONE aims to treat dialogue beyond search behavior as a new touchpoint, supporting corporate digital marketing from multiple angles. The company plans to establish new advertising methods on AI dialogue platforms through the Hakuhodo DY Group's cross-disciplinary AI expert group HCAI Professionals.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.