Halfwaytheir Sponsors Toranomon Advertising Festival
The sponsorship puts an OOH specialist on stage at a festival that drew over 17,000 visitors last year, arguing the format still matters in a social media era.
Reporting from 1 source: ASCII.jp.
Halfwaytheir, a Shibuya company that plans OOH and ambient advertising, will sponsor the Toranomon Advertising Festival, held over nine days from October 9 to October 17, 2026 at TOKYO NODE in Toranomon Hills Station Tower. The company's Director COO Yoshiki Sukeshita will speak on the talk session "OOH Daisuki Club" on October 13.
The festival's first edition drew over 17,000 visitors, and this year it expands to nine days at TOKYO NODE, on floors 8, 45 to 49 of Toranomon Hills Station Tower. Halfwaytheir, based in Shibuya, plans and produces OOH, DOOH, and ambient advertising, and says it agreed with the event's aim of gathering creators across industries and generations.
The session on October 13 runs from 16:30 to 17:30 on the THEATER STAGE. Sukeshita joins Masanao Kuwahara of CyberAgent, Seiya Kato of Bizpa, and Shunsuke Kaga of Dentsu, listed as a guest, to discuss OOH's appeal using case studies.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.