Hapidanbui x JR-PLUS Collaboration Opens August 4 With Ekiben and Mini Acrylic Stands
The campaign places Hapidanbui across a wide range of station retail formats, with a themed ekiben and purchase bonus mini acrylic stands, extending the unit's merchandise reach into travel-related goods.
Reporting from 1 source: Nijimen.
Sanrio's six-member unit Hapidanbui teams with JR-Central Group's JR-PLUS for a campaign running August 4 to September 7, 2026. Newly drawn summer designs show the characters with inner tubes and insect nets. The lineup includes 21 items: a special ekiben, collaboration foods, trading goods, and practical items, sold at stations between Tokyo and Shin-Osaka.
The Hapidanbui Collaboration Campaign pairs Sanrio's six-member unit with JR-Central Group's JR-PLUS retail chain, running from August 4 to September 7, 2026. The characters appear in summer-themed artwork holding inner tubes and insect nets.
The centerpiece is a 1,650 yen ekiben with a package showing all six characters eating on the Shinkansen. The meal includes character-inspired dishes such as Hangyodon's hamburger and Kero Kero Keroppi's ketchup neapolitan. Buyers get one random mini acrylic stand from a set of six.
Collaboration foods with original labels include rice sandwiches, onigiri, sweets, and bread. Trading can badges, cork coasters, and acrylic keychains come in sets of seven. Clear files, drawstring pouches, mini towels, sticker sets, and flip notes round out the merchandise.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.