HarboR and HARAHARA Launch Idol Group Built Around TikTok LIVE
HarboR is using its liver-management playbook to turn TikTok LIVE group streams into a fan-acquisition funnel that ends in physical live events.
Reporting from 1 source: ASCII.jp.
HarboR Inc. and video production company HARAHARA Inc. have begun producing a new idol group that treats TikTok LIVE as its main activity base. HarboR, which manages more than 200 livers, will handle group ownership and talent management. The project targets a debut within the year and real live events about half a year after formation, with HarboR planning further groups after this first one.
The group's early activity centers on TikTok LIVE, which HarboR says it will use to reach a national audience before any stage show. The company cites a rise in individual livers and a growing appetite on TikTok for group streams that combine singing, dancing and a studio setup.
HarboR will own the group, supervise it and manage the talent itself. HARAHARA, which says it has produced content totaling more than 550 million social media views, is the joint project partner. HarboR calls this group its first and plans to launch others.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.