Hello Kitty and Cath Kidston Second Collaboration Sells Out Instantly
The instant sell-out of the second Hello Kitty × Cath Kidston collaboration, following a first round last December, confirms sustained demand for the crossover between the Sanrio character and the British brand.
Reporting from 1 sources: Anime Anime.
The second collaboration between Hello Kitty and British lifestyle brand Cath Kidston launched on June 5, 2026, and sold out immediately. The 14-item collection includes bags, T-shirts, pouches, and stationery featuring three exclusive artworks that blend Hello Kitty with Cath Kidston's signature prints.
The second Hello Kitty × Cath Kidston collaboration went on sale June 5 at Cath Kidston stores and its official online shop and sold out the same day. The 14-piece collection uses three exclusive artworks: "Hello Kitty Gingham Provence" adapts Cath Kidston's Provence Rose print with Hello Kitty in pastel pink and red ribbon; "Hello Kitty Scene" depicts a watercolor-style British countryside; and "Hello Kitty Patchwork" combines stripes, button roses, and hand-drawn Kitty motifs. Items include book bags, frill totes, knit bags, cooling T-shirts, clear pouches, ring notebooks, and an eco bag in a face pouch that returns from the first collaboration with a new design. Prices ranged from ¥1,540 for a towel handkerchief to ¥11,000 for a multi-shoulder purse.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.