High School Survey: 89% Have an Oshi, Japanese Idols Lead at 51.7%
The survey shows oshi culture is near-universal among high schoolers, with Japanese idols leading and support fragmenting across indie idols, VTubers, and characters.
Reporting from 1 source: KAI-YOU.
Shibuya Trend Research surveyed 100 high school students aged 15 to 18 in the Kanto region in August 2026 and found 89.0% have an oshi. Japanese idols topped the genre ranking at 51.7%, followed by Korean idols at 30.3% and characters at 18.0%. Monthly spending of 10,000 yen or more came from 23.6% of respondents, with tickets the largest expense at 47.2%.
Shibuya Trend Research surveyed 100 high school students aged 15 to 18 in the Kanto region between August 6 and 17, 2026. Of those, 89.0% said they have an oshi. Asked which genres they support, with multiple answers allowed, Japanese idols came first at 51.7%, ahead of Korean idols at 30.3% and characters at 18.0%. The survey also tracked monthly spending, with 23.6% of respondents putting 10,000 yen or more toward oshi activities and tickets the top expense at 47.2%.
- Japanese idols: 51.7%
- Korean idols: 30.3%
- Characters: 18.0%
- Bands and artists: 15.7%
- Anime and manga characters: 15.7%
- YouTuber and TikToker: 11.2%
- Female actors: 11.2%
- VTuber and streamers: 9.0%
- Game characters: 9.0%
- Models and influencers: 7.9%
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.