HINA TOKYO Launches Creator Agency AEL With Three Creators
HINA TOKYO is moving from project-by-project planning and sales work into representing individual creators, betting that social media talent needs an agency between them and brand deals.
Reporting from 1 source: ASCII.jp.
HINA TOKYO Inc. launched the creator agency AEL on October 15, 2026, the company said. AEL starts with three creators working in fashion, beauty, and lifestyle: MARIKA, misa, and Miyu Kokoro. The agency offers social media management, introductions to PR projects from companies and brands, and social media marketing. The name comes from Attract, Elevate, and Link. HINA TOKYO is based in Shibuya, Tokyo, and Koki Kuba is its representative director.
AEL is run out of HINA TOKYO, an entertainment sales and production partner that has handled planning, sales, and production on outside projects. The new agency takes on the parts creators usually do alone: account management policies, post planning, effectiveness analysis, terms negotiation, and progress management on brand work.
Two of the three creators, misa and Miyu Kokoro, are listed as working through a business partnership with vmgg. The agency is also taking briefs from companies and brands for PR projects, social media promotions, and casting through its email address and official Instagram.
- MARIKA: affiliated or business partner creator
- misa: vmgg agency business partnership
- Miyu Kokoro: vmgg agency business partnership
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.