Hololive and Gokurakuyu/RAKU SPA Launch Hot Spring Collaboration on August 27
This is the second round of the collaboration, as indicated by the campaign URL and the eligibility of both the first and second round sets in the sticker rally, showing the franchise's continued expansion into real-world events.
Key Facts
- The Hololive and Gokurakuyu/RAKU SPA collaboration "FroLife: Healing Hot Spring Journey ~Futameguri~" runs from August 27 to September 29, 2026, at 39 Gokurakuyu/RAKU SPA group stores.
- The collaboration includes goods with newly drawn illustrations in yukata and roomwear versions, sold in stores and online from August 27 at 12:00.
- The sticker rally offers a hologram laminated card for collecting three stickers during the campaign period, with stickers from both the first and second round sets eligible.
- The collaboration menu includes special items with a charm-attached spoon, and each order comes with a random original coaster from 12 types.
- The X campaign requires following the official Gokurakuyu/RAKU SPA account and posting with the hashtag "#フロライフ癒しの湯巡り旅" to receive a lottery ticket for a postcard and collaboration decoration.
Reporting from 3 sources: Dengeki Hobby Web, Anime Anime, PANORA.
Hololive and the Gokurakuyu/RAKU SPA group will hold the collaboration campaign "FroLife: Healing Hot Spring Journey ~Futameguri~" at 39 stores from August 27 to September 29, 2026. The campaign includes collaboration-exclusive muffler towels, goods, menu items, baths with scents chosen by talents, decorations, a sticker rally, a mini puzzle event, in-store announcements, and an X campaign. The collaboration goods feature newly drawn illustrations in yukata and roomwear versions, plus mini characters, and will be available online from August 27 at 12:00. The sticker rally offers a hologram laminated card for collecting three stickers, while the mini puzzle event rewards correct answers with a washi-style sticker. The X campaign requires following the official account and posting with the hashtag "#フロライフ癒しの湯巡り旅" to receive a lottery ticket for a postcard and collaboration decoration. The collaboration baths are not held at RAKU CAFE.
The collaboration is organized by Gokurakuyu and GK Marketing, both subsidiaries of Gokurakuyu Holdings, and features Hololive, the female VTuber group operated by Cover. The campaign runs at 39 Gokurakuyu/RAKU SPA group stores, with a dedicated collaboration website for details. The "Healing FroLife Set ~Futameguri~" includes a randomly selected muffler towel, and the sticker rally accepts stickers from both the first and second round sets, with a limit of one sticker per person per visit. The collaboration menu includes special items with a charm-attached spoon, and each order comes with a random original coaster from 12 types. The X campaign offers five types of postcards, with designs varying by period, and the collaboration decoration prize is a display item that may have dirt or scratches. All images are illustrative, and the content may change without notice. The collaboration baths are not held at RAKU CAFE, and the event may be changed or canceled depending on circumstances.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.