Hololive Talents Return for M Hold'Em Poker App 5th Anniversary
The return of four Hololive talents for the app's 5th anniversary signals a sustained cross-promotion strategy between VTuber agencies and mobile game platforms.
Reporting from 1 sources: PANORA.
Sammy Corporation's mobile poker app "m HOLD'EM" will celebrate its 5th anniversary in July 2026 with a series of campaigns, including a tournament with prizes worth about 1 million yen and a live broadcast of the "m HOLD'EM AWARD 2026." Hololive talents Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy return for a collaboration from June 29 to July 19, offering avatars and newly drawn full-voice stamps.
Sammy Corporation announced a series of 5th-anniversary campaigns for its smartphone Texas Hold'em poker app "m HOLD'EM," which reaches the milestone in July 2026. A special poker tournament will offer total prizes worth approximately 1 million yen, including digital codes, hotel accommodation tickets for Hyatt Regency Incheon Paradise City in South Korea, and discount tickets for the PARADISE CITY POKER SERIES event. A live broadcast of "m HOLD'EM AWARD 2026" hosted by announcer Shohei Taguchi will recognize dedicated users on June 29.
The collaboration with Hololive talents Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy returns for a three-week period from June 29 to July 19. During the collaboration, players can obtain avatars and newly drawn full-voice stamps. An event offering collaboration playing cards and original acrylic trophies will also run during the period. A login bonus campaign from June 29 to July 19 gives free diamonds, m points, and a 5th-anniversary title.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.