Hololive VTuber Jurard T. Rexford Named to Forbes Japan 30 Under 30
Jurard T. Rexford's selection continues a run of VTuber recognition by Forbes JAPAN, but her museum collaborations and cultural activities set her apart as a bridge between virtual entertainment and traditional Japanese arts.
Key Facts
- Jurard T. Rexford was selected for the Forbes JAPAN 30 UNDER 30 2026 list announced on August 25, 2026.
- Rexford is a VTuber affiliated with Hololive Production's hololive DEV_IS unit ReGLOSS and debuted in September 2023.
- Her YouTube channel has over 1.26 million subscribers as of the time of writing.
- In 2026, she provided audio guides at the Hakone Glass no Mori Museum and sold original goods at the National Gallery in London.
- Hoshimachi Suisei was selected for the Forbes JAPAN 30 UNDER 30 the previous year, making this the second consecutive year a Hololive Production talent was chosen.
Reporting from 4 sources: Denfaminicogamer, KAI-YOU, MoguLive, PANORA.
Forbes JAPAN announced the winners of its 30 UNDER 30 2026 list on August 25, selecting 30 people under 30 who are changing the world. Hololive Production VTuber Jurard T. Rexford, affiliated with the hololive DEV_IS unit ReGLOSS, is among them. She debuted in September 2023 and holds a curator qualification, with experience as a rakugo apprentice. In 2026, she provided audio guides at the Hakone Glass no Mori Museum and sold original goods at the National Gallery in London. Her YouTube channel has over 1.26 million subscribers. She has also released music inspired by rakugo and Japanese art history. The selection marks the second consecutive year a Hololive Production talent has been chosen, following Hoshimachi Suisei's selection the previous year. The list includes other entertainment figures such as BABYMETAL, CUTIE STREET, singer-songwriter Lilas Ikuta, and manga artist Takeru Hokazono of Kagurabachi. The award is the Japanese edition of Forbes' global initiative, which launched in the U.S. in 2011 and now runs in 25 countries and regions. The 2026 winners were published in the August 25 issue of Forbes JAPAN.
Jurard T. Rexford is the third VTuber or virtual singer selected for the Forbes JAPAN list. KAF, the virtual singer from KAMITSUBAKI STUDIO, was chosen in 2022, and Hoshimachi Suisei followed in 2025. Suisei also appeared on the cover of the Forbes JAPAN October 2025 issue.
The Hakone Glass no Mori Museum, where she previously narrated audio guides, congratulated her on X after the announcement. Her other museum work includes a collaboration with the Shizuoka Prefectural Museum of Art.
Forbes JAPAN has run the award since 2018. The 2026 edition is the ninth, and this year's selections bring the total number of honorees across all years to 360. An advisory board of more than 90 people, made up of experts, industry authorities, and past recipients, makes recommendations, and the editorial department chooses the final 30. Eligibility requires being under 30 as of August 25, 2026, and being Japanese or based in Japan, plus meeting one of two criteria: activity on a global stage or a challenge that breaks industry convention.
Past honorees include Shohei Ohtani, boxer Naoya Inoue, pianist Kyohei Sorita, and XG. This year's cover features artist Jeter, who works as pop duo Peterparker69 with Y ohtrixpointnever. Animator Komugiko2000, who led the recent indie animation movement, and manga artist Takeru Hokazono of Kagurabachi, which has an announced anime adaptation, also made the list.
Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Denfaminicogamer VTuber・儒烏風亭らでんさん、ビジネス誌「Forbes JAPAN」の「世界を変える30歳未満の30人」日本代表に選出。箱根ガラスの森美術館やロンドンのナショナル・ギャラリーなど、2026年は国内外の美術館とコラボ
- KAI-YOU ホロライブ儒烏風亭らでん、ビジネス誌『Forbes JAPAN』の「世界を変える30歳未満30人」に選出
- MoguLive ホロライブVTuber儒烏風亭らでん、Forbes JAPAN 30 UNDER 30に選出
- PANORA 「Forbes JAPAN 30 UNDER 30 2025」にホロライブ 儒烏風亭らでんが選出 CUTIE STREET、BABYMETAL、幾田りら、外薗健とともにエンタメ＆スポーツ部門の1名として