Hololive X Gokurakuyu Collaboration FuroLife Event Runs From August 6
The two-phase structure, with a second wave of talents and activities announced separately, extends the collaboration's reach beyond a typical two-week event and gives fans a reason to return to the bathhouses.
Key Facts
- The collaboration runs from August 6 to August 25, 2026, at 11 Gokurakuyu and RAKU SPA locations.
- The Healing FuroLife Set ~Hitomeguri~ costs 1,100 yen plus admission fee and includes a random muffler towel.
- Three collaboration bath types with scents chosen by AZKi, Choco Yuzuki, and Nene Momosuzu will rotate on a set schedule.
- A second phase, ~Futameguri~, runs from August 27 to September 29, 2026, with details announced on August 13.
- Online sales of collaboration goods begin on August 6 at 12:00 JST via the Gokurakuyu official online shop.
Reporting from 5 sources: Denfaminicogamer, Dengeki Hobby Web, Inside, Anime Anime, and 1 more.
Gokurakuyu and GK Marketing, subsidiaries of Gokurakuyu Holdings, will hold a collaboration campaign with the VTuber group Hololive at 11 Gokurakuyu and RAKU SPA locations from August 6 to August 25, 2026. The event is titled "FuroLife Healing Hot Spring Journey ~Hitomeguri~." Participating talents for the first phase are AZKi, Choco Yuzuki, Nene Momosuzu, Noel Shirogane, Iroha Kazama, Subaru Oozora, and Botan Shishiro. The campaign includes a limited muffler towel set, collaboration goods with newly drawn yukata and loungewear illustrations, themed food and drink menus with coasters, three types of collaboration baths with scents chosen by the talents, in-store decorations, a sticker rally, a mini puzzle-solving event, original in-store announcements, and an X campaign. A second phase, "~Futameguri~," is scheduled from August 27 to September 29, with details to be released on August 13. Online sales of collaboration goods will begin on August 6 at 12:00 JST via the Gokurakuyu official online shop.
The collaboration is operated by Gokurakuyu Co., Ltd. (President Takeshi Sato) and GK Marketing Co., Ltd. (President Shinji Yamamoto), both subsidiaries of Gokurakuyu Holdings. The press release states the event is held at 11 Gokurakuyu and RAKU SPA group locations.
The muffler towel set, called the "Healing FuroLife Set ~Hitomeguri~," costs 1,100 yen plus the entrance fee and can only be purchased at entry. The towel comes in six random designs and is limited to one per person per visit.
Goods include life-size acrylic stands, trading acrylic stands, trading can badges, locker key-style keychains, bath salts with bromide, B2 tapestries, drawstring pouches, clear files, sticky towels, and PVC pouches. Two large acrylic stand items are online shop exclusive. Online sales run from August 6 at 12:00 JST to October 6 at 23:59 JST via the Gokurakuyu official online shop. In-store purchase limits apply from August 6 to August 11.
The collaboration menu includes drinks inspired by AZKi, Choco Yuzuki, and Nene Momosuzu, plus a unit menu combining Subaru Oozora, Noel Shirogane, Iroha Kazama, and Botan Shishiro. A limited-quantity "Special Sushi Parfait Dedicated to You" comes with a charm spoon. Each order gives one random original coaster from nine types.
The three collaboration baths run on a schedule: a shuffle bath from August 6 to 8, Choco Yuzuki's "Heart-moistening musk scent" bath from August 9 to 11, AZKi's "Fruity wine scent" bath from August 15 to 17, and Nene Momosuzu's "Grapefruit scent" bath from August 21 to 23. Collaboration baths are not available at RAKU CAFE.
The X campaign offers postcards in four designs with reproduced handwritten messages, distributed by period: a group design from August 6 to 8, Choco Yuzuki from August 9 to 14, AZKi from August 15 to 20, and Nene Momosuzu from August 21 to 25. Four winners per store receive displayed collaboration decorations by lottery, announced on October 30.
Synthesized by Yomimono from the 5 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Denfaminicogamer 『ホロライブ』と「極楽湯」のコラボが8月6日より開催。AZKiさん、癒月ちょこさん、桃鈴ねねさんらのコラボタオル、グッズ、フード、館内放送など展開
- Dengeki Hobby Web ホロライブ×極楽湯・RAKU SPAコラボが2026年8月6日より開催決定！癒月ちょこ、AZKi、桃鈴ねねの描き下ろしグッズや限定メニュー、コラボ風呂などが登場！
- Inside ホロライブ・桃鈴ねね、AZKiらが浴衣姿に！極楽湯・RAKU SPAコラボ開催決定、グッズ販売やミニ謎解きなど多彩な企画実施
- Anime Anime 「ホロライブ」癒月ちょこ、AZKi、桃鈴ねねの描き下ろしグッズ登場&香りを選んだお風呂も！「極楽湯」コラボ開催【前半は8月6日～8/25】
- PANORA ホロライブ×極楽湯・RAKU SPAコラボ「フロライフ 癒しの湯巡り旅～ひとめぐり～」が8/6より開催