ICOCA's Ikocchan Gets EDWIN Denim Line Of Five Goods
The collaboration puts an EDWIN red tab on a transit card mascot, turning a railway operator's in-station retail into a place where a denim brand reaches commuters directly.
Reporting from 1 source: Inside.
JR West Japan Commercial will release five collaboration goods on September 18 pairing the denim brand EDWIN with ICOCA's official character, Kamonohashi no Ikocchan. The lineup is a plush toy at 3,080 yen, a mascot at 2,530 yen, a pouch at 1,980 yen, a mini tote bag at 2,420 yen and a sneaker keyring at 1,320 yen, all tax included. Items use denim material from EDWIN jeans and keep the red tab and stitchwork.
The designs put Ikocchan in overalls or peeking out of a pocket. The red tab stands against indigo blue, and the denim, tab and stitchwork are carried over from EDWIN's own jeans rather than redrawn for the character.
The five items go on sale on September 18. They will be sold at JR West Japan's in-station shops, at JR West Japan Commercial's online store Train Box, at the WESTER mall store and at JR West Japan's direct online shop DISCOVER WEST mall.
- Plush toy (overalls): 3,080 yen tax included
- Mascot (overalls): 2,530 yen tax included
- Pouch: 1,980 yen tax included
- Mini tote bag: 2,420 yen tax included
- Sneaker keyring: 1,320 yen tax included
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.