Identity V and Zozotown Launch Collaboration Merchandise
The collaboration brings Identity V's gothic character designs into a mainstream fashion retail space, expanding the game's merchandise reach beyond its core player base.
Reporting from 1 sources: 4Gamer.net.
NetEase's Identity V is collaborating with fashion EC site ZOZOTOWN on a line of apparel and accessories. Five item types featuring new full-body character art of the Gardener and the Seer will be available for order from June 5 to June 24, with prices from 2,200 to 8,800 yen. Shipping begins in mid-August.
ZOZO announced on June 3 a collaboration between the asymmetric multiplayer game Identity V and its fashion e-commerce platform ZOZOTOWN. The lineup includes T-shirts, hoodies, tote bags, pouches, and acrylic figure-and-can-badge sets, all decorated with newly drawn full-body illustrations of characters like the Gardener and the Seer. Prices range from 2,200 yen for the badge set to 8,800 yen for a hoodie. Orders open on ZOZOTOWN from June 5 at noon through June 24 at noon, with items shipping in mid-August. Select items will also be displayed and sold at the event space on the 7th floor of Seibu Shibuya Store Building A during the order period.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.