IDOLiSH7 and COCO'S Collab Campaign Runs Until October 7
The campaign extends the IDOLiSH7 media mix into a physical retail and dining experience, offering fans a rare opportunity to engage with the franchise beyond digital content.
Reporting from 1 source: Anime Anime.
The IDOLiSH7 and COCO'S collaboration campaign, featuring the seven members in original outfits and mini characters, is running at stores nationwide. The Tokyo Heiwadai store is a specially decorated highlight. The campaign includes menu items, clear cards, original voice audio, and goods, with a deadline of October 7.
The collaboration transforms the Tokyo Heiwadai store into an immersive IDOLiSH7 space, with decorations ranging from entrance banners to ceiling signs and drink bar guides. Visitors encounter all seven members throughout the location.
This is one component of a broader campaign that spans 504 stores, excluding airport locations. Patrons can collect clear cards with qualifying orders, hear original voices in stores, try a web lottery, and purchase exclusive goods at select locations or through the Zensho Net Store.
The app also offers a collaboration commemoration feature. The campaign and store decoration run until October 7.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.