ILMIIO ROASTERY Lab. Books Fura Kanato and Watarai Hibari for October 21 Stream
A coffee roaster is renting two Nijisanji livers and one of their YouTube channels to sell beans, which puts the campaign on the talent's own feed rather than a brand account.
Reporting from 1 source: PANORA.
Commerce Media's specialty coffee brand ILMIIO ROASTERY Lab. will have Nijisanji livers Fura Kanato and Watarai Hibari introduce its products and services in a stream on October 21 at 20:00, carried on Watarai Hibari's YouTube channel under the hashtag #nijiILMIIO. The company frames the stream around fans finding a cup suited to them, with the name ILMIIO combining Italian "IL MIO" and the 110 coffee flavors defined by the Specialty Coffee Association.
The stream runs on Watarai Hibari's official YouTube channel, not an ILMIIO or Commerce Media account, with the campaign hashtag #nijiILMIIO attached. Fura Kanato's profile has him running cafes and restaurants as a young businessman; Watarai Hibari's has him working part-time at a cafe while heir to a family of phantom thieves. ILMIIO is operated by Commerce Media Inc. of Toshima-ku, Tokyo, established May 2016, with Takahiro Izawa as representative director and a Fukuoka branch in Tenjin.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.