iPhone 17 Leads Q2 2026 Global Smartphone Sales, Apple and Samsung Split Top 10
The Q2 2026 ranking shows Apple and Samsung tightening their grip on the market, with the top 10 models now accounting for 26% of all sales, up 2 percentage points year-on-year.
Reporting from 1 source: GIGAZINE.
Counterpoint's Q2 2026 global smartphone sales report places the iPhone 17 at the top with a 6% share. Apple and Samsung each hold five spots in the top 10, with the iPhone 17 family taking the top three positions. The top 10 models account for 26% of overall sales, up 2 percentage points year-on-year.
Counterpoint's report on global smartphone sales for the second quarter of 2026 shows the two largest vendors splitting the top 10 evenly. Apple's iPhone 17 leads with a 6% share, and the iPhone 17 family occupies the top three positions. Samsung's Galaxy S26 Ultra is the highest-ranked Android device at fourth place.
The overall market declined 11% in sales units year-on-year, yet Apple's sales rose 5%, with growth in India, Japan, and the Middle East and a near doubling in South Korea. Counterpoint's analysts attribute the base iPhone 17's performance to a narrowed gap with the Pro models, while the Galaxy S26 Ultra's share is tied to its privacy display and AI features.
- iPhone 17: 1st place, 6% share
- iPhone 17 Pro Max: 2nd place
- iPhone 17 Pro: 3rd place
- Galaxy S26 Ultra: 4th place, top Android device
- Galaxy A07 (4G): 5th place
- Galaxy A17: 6th place
- iPhone 17E: 7th place
- Galaxy A17 (4G): 8th place
- Galaxy S26: 9th place
- iPhone 16: 10th place
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.