Itabashi Students' Sea Urchin Brand Competition Final Set for September 8
The competition tests whether a regional brand can be built from scratch in a ward with no coastline, using student research and social media voting.
Reporting from 1 sources: ASCII.jp.
The UNI1 Grand Prix 2026, a student sea urchin raising project in landlocked Itabashi, Tokyo, will hold its final round on September 8 at a sushi restaurant. Six students from four universities have raised purple sea urchins for three months using different feeds. The winning team receives 100,000 yen and naming rights for a future commercial brand.
Itabashi Togetoge Co., Ltd. announced the final round of the UNI1 Grand Prix 2026, a student-participatory sea urchin raising project. Six students from four universities, divided into three teams, have spent three months developing their own feed and observing purple sea urchins. On September 8, at Sushi Choshi Maru in Itabashi, the sea urchins will be served as sushi for a taste-test evaluation by sponsors, advisors, and restaurant staff. A general public vote on social media will follow for one month, determining the brand most worth trying. The winning team gets 100,000 yen and the right to name the brand when it is commercialized.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.