Japanese Corporate X Accounts Celebrate Dragon Quest's 40th Anniversary
The coordinated, brand-specific humor from companies across industries shows how deeply Dragon Quest has embedded itself in Japanese pop culture, turning a franchise milestone into a cross-sector social media event.
Reporting from 1 sources: Denfaminicogamer.
On May 27, dozens of Japanese corporate X accounts posted humorous tributes for Dragon Quest Day, the series' 40th anniversary. The wave followed a May 25 call from the Dragon Quest PR account. Posts ranged from slime-themed merchandise to hero cosplay, using hashtags #DQ40th and #DragonQuestDay.
Dragon Quest turned 40 on May 27, and Japanese corporate X accounts marked the occasion with a flood of themed posts. The celebration appears to have been sparked by a May 25 call from the Dragon Quest PR account, which asked other companies to join in. The resulting posts, many featuring the series' iconic slime, ranged from Google Japan's Gemini-and-slime image to a hero collapsed on a Yogibo beanbag. The hashtags #DQ40th and #DragonQuestDay unified the campaign.
- Square Enix: Photo of a monument on Awaji Island
- Google Japan: Gemini and a slime looking this way
- Paranormasight: Sato-chan passionately explains Dragon Quest
- G-MODE: A slime looking like it wants to read the room
- Mouse Computer: With a 'big mouse', 'Congratulations Mouse!!'
- Elecom: Celebration art, 'Give me half the world!'
- REALFORCE: A slime on a keyboard
- Yogibo: A hero exhausted before a Yogibo
- Origin Bento: Looking like it wants to eat an 'Origin noriben'
- Otafuku Sauce: Okonomiyaki slime looks delicious
- I-Wrap: A police slime appeared
- Seino Transportation: A slime surrounded by trucks appeared
- Kanefuku: A mentaiko monster 'Tarapiyo' appeared
- Pepper Lunch: Full stomach from Pepper Lunch's spell
- Shabu-Yo: A shabu-yo slime appeared
- Tirol Chocolate: Command 'Eat' on Tirol Chocolate slime
- Bandai Candy: Business division looks very happy
- Cemedine: 'This is an adhesive shop.'
- Maruzen Junkudo Bookstore Theater: Found a metal slime inside the company
- Molly Fantasy: Mascot Lala-chan unexpectedly in Loto equipment
- Maxell Izumi: Bubble slime sees you off in the morning
- Fuji Horo: If a slime were to become enamel
- OLFA: OLFA Boys in hero equipment
- Marimokkori: 'Marimokkori' appeared
- Hankyu Travel: Introducing scenery that makes you want to go on an adventure
- Disappear in Okhotsk: Introducing Yuji Horii's masterpiece mystery game
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.