Kazunari Kameishi Develops Collaboration Beer 'Kame Beer' With Asahi
This marks the second celebrity collaboration for Asahi's test sales platform, following a previous beer that went national, and gives Kameishi a direct role in product development and promotion.
Reporting from 1 sources: Eiga Natalie.
Kazunari Kameishi is developing a collaboration beer called 'KAME BEER' through Asahi Beer's test sales site Asahi Fantasy Development Bureau. The project is the second collaboration for the site, following the successful 'Asahi EGA BEER' co-developed with Egashira 2:50. Development updates will be shared on Kameishi's YouTube channel and Asahi Fantasy Development Bureau's X account, with merchandise sales also planned. A behind-the-scenes video of the development process is already available on Kameishi's YouTube channel.
Kazunari Kameishi has joined Asahi Beer's 'Asahi Fantasy Development Bureau' as the second collaborator on the platform, which commercializes fan ideas under the slogan 'Imagine because you love it. Make it real because you love it.' The first collaboration, 'Asahi EGA BEER' with comedian Egashira 2:50, launched in a limited test sale in September 2025 and went on national sale in June 2026. Kameishi's beer, named 'KAME BEER,' is still in development, with updates promised on his official YouTube channel and the Asahi Fantasy Development Bureau's X account. A behind-the-scenes video already posted shows Kameishi at Asahi headquarters, tasting beer in a sommelier outfit, and requesting an unusual color for the final product. He described the project as a dream come true and said he is aiming for a 'beautiful beer' that balances taste and appearance.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Eiga Natalie 亀梨和也が「アサヒ空想開発局」と共同でビール開発、その名も“KAME BEER”