Kazuya Kamenashi and Asahi Breweries Jointly Develop Kame Beer
The collaboration marks Kamenashi's first major product development project since leaving STARTO ENTERTAINMENT and shifting focus to solo ventures.
Reporting from 1 sources: KAI-YOU.
Kazuya Kamenashi and Asahi Breweries are jointly developing a beer called Kame Beer. A behind-the-scenes video of the development process will be released on Kamenashi's YouTube channel on June 22. The project is handled by Asahi's experimental sales site Asahi Kuso Kaihatsukyoku, which previously released a limited collaboration beer with entertainer Egashira 2:50.
Kazuya Kamenashi, former KAT-TUN member, is working with Asahi Breweries to create a new beer called Kame Beer. A video documenting the development process will premiere on Kamenashi's YouTube channel on June 22. In the clip, Kamenashi tastes beer in a sommelier outfit and settles on the product concept. The project runs through Asahi's experimental test sales site Asahi Kuso Kaihatsukyoku, which previously released a limited collaboration beer with entertainer Egashira 2:50 in September 2025. That beer, Asahi EGA BEER, generated enough buzz that its sales channels were expanded nationwide in June 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.