Kimagure Cook and DUO Release 'Asadore Swimmer TG' Lure
The collaboration extends a creator's fishing content brand into a physical product, bridging online entertainment and tackle retail.
Reporting from 1 source: ASCII.jp.
Kimagure Cook, a YouTuber with over 15.3 million subscribers known for fish preparation, has collaborated with lure manufacturer DUO to release the 'Asadore Swimmer TG' swimbait. The lure, designed for flathead fishing, weighs 35g and is 3.8 inches, available in eight colors at a suggested retail price of 3,245 yen. It launches July 18, 2026, at Isuguro Mikawa Anjo Store with a signing event featuring Kimagure Cook.
Carry On Inc., which manages Kimagure Cook, announced the collaboration with DUO on July 17. The 'Asadore Swimmer TG' is a tungsten-head swimbait that combines the creator's fishing expertise with DUO's manufacturing. The product is available in eight colors with names that reflect attention to detail. A launch event at Isuguro Mikawa Anjo Store includes an autograph and photo session with the creator. The lure is designed for targeting flathead, a popular game fish in Japan.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.