Kinokuniya's Final Suica Penguin Goods Go On Sale November 5
A bookstore chain is cashing out on a mascot that JR East has already scheduled to leave at the end of fiscal 2026, so the item sells as a keepsake before the character changes hands.
Reporting from 1 source: Anime Anime.
Kinokuniya will release a Suica no Penguin Mascot Bag at its official online store from 8:00 PM on November 5, 2026, and at all Kinokuniya stores from November 6. The mascot hides a pull-out eco bag, comes with a carabiner, and costs 3,300 yen tax included in green, red, or navy. It is the last Suica Penguin goods Kinokuniya will release.
The mascot is about 14 cm tall, with the carabiner and strap bringing the total to roughly 21 cm. A zipper on the back lets the eco bag out, and that bag measures about 32 cm by 25 cm, sized for a short shopping run. Each color also carries through to the carabiner, the strap, and the little Kinokuniya bag on the penguin's shoulder, and the front and back designs differ.
The timing is the point. JR East has said the Suica Penguin will leave at the end of fiscal 2026, in March 2027, and in September 2026 it opened a vote on three final candidate designs for a new character. Kinokuniya's run closes out its own Suica Penguin line.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Anime Anime 「Suicaのペンギン」お出かけの相棒に♪ エコバッグが入ったカラビナ付きマスコット登場