KIWI Design Partners With VRChat Pianist Tomosho
The deal marks a hardware brand's direct entry into VRChat's music scene as a localization tactic, treating metaverse performers as a channel to reach Japanese VR users rather than relying on traditional advertising.
Reporting from 3 sources: PR TIMES, ASCII.jp, PANORA.
VR peripheral manufacturer KIWI design has signed a partnership with Tomosho, a pianist who performs primarily on the social VR platform VRChat. The agreement began in May 2026. KIWI design, headquartered in Shenzhen, Hong Kong, China, produces head straps, face interfaces, and other accessories for VR headsets. The company said it aims to deepen its understanding of Japan's VR community culture through the partnership and to offer products and brand value that better suit Japanese users. Tomosho started using VRChat in November 2023 and has since built a following as a "VR pianist," hosting concerts and events in the metaverse. He also organizes the "Tomosho Aquarium Group" event series, sells a "Tomosho BGM Collection," and collaborates with other artists and bands. KIWI design described the partnership as the first step in its localization strategy for the Japanese market, saying it wants to convey the "comfortable fit" and "immersion" of its products to Japanese users through Tomosho's performances. The company is an official Made for Meta certified partner and says its products are used in over 100 countries.
KIWI design, a Shenzhen-based manufacturer of VR head straps and face interfaces, announced the partnership with Tomosho on May 18, 2026. The company said it has sold products through global DTC channels including its official website and Amazon. Tomosho began performing in VRChat in November 2023 and now runs the "Tomosho Aquarium Group" event series, sells a "Tomosho BGM Collection," and collaborates with other artists. He performs daily concerts in VRChat, which are open to anyone. KIWI design framed the partnership as a "true localization" effort for the Japanese market, distinct from simply selling hardware. The company holds "Made for Meta" certification and claims its products are used in over 100 countries. The press release did not disclose financial terms or the length of the agreement.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.