Koki Kanai of uyet to Speak at Dospara Webinar for VTubers
The webinar addresses a common pain point for streamers-viewer retention-by drawing on the experience of a producer who helped build the VTuber business at ANYCOLOR, signaling that established industry players are now formalizing strategies for audience growth.
Key Facts
- Koki Kanai, representative producer at uyet Inc., will speak at a free online webinar on August 12, 2026, from 20:00 to 21:30 JST.
- The webinar is hosted by PC specialty store Dospara and is limited to 500 participants on a first-come, first-served basis.
- Kanai has been involved in the VTuber industry since 2018, when he helped launch the VTuber business at ANYCOLOR Inc.
- The webinar's theme is "Connecting First-Time Viewers to Regular Listeners," targeting streamers and VTubers.
- Registration requires a free Dospara membership, and the event will be held online via Zoom.
Reporting from 2 sources: ASCII.jp, PANORA.
Koki Kanai, representative producer at IP content trading company uyet Inc., will speak at a free online webinar hosted by PC specialty store Dospara on August 12, 2026. The webinar, titled "Streaming Workshop for Building a Loyal Audience," targets streamers and VTubers and will focus on turning first-time viewers into regular listeners. Kanai, who has produced numerous VTuber talents and agencies, will cover topics including character branding, viewer relationship building, and long-term streaming mindset. The event is part of Dospara's Creative Production (DCP) program, which supports creative activities of Dospara members. Kanai has been involved in the VTuber industry since 2018, when he helped launch the VTuber business at ANYCOLOR Inc., the company behind the Nijisanji project. He currently develops new VTuber-related business at uyet, including promotion, marketing, and support services, and has collaborated with organizations such as JA Zen-Noh and The Asahi Shimbun for live commerce events. The webinar is limited to 500 participants on a first-come, first-served basis, and registration requires a free Dospara membership. Dospara's DCP program also offers archived videos, contests, and a Discord community for participants.
Koki Kanai joined ANYCOLOR Inc. in 2018 to help launch its VTuber business, which later became the Nijisanji project. At uyet, he now leads new business development using VTubers, including promotion, marketing, and support for VTuber agencies. The webinar's content includes six main areas: sparking interest in first-time viewers, character branding, showcasing appeal during streams, building viewer relationships, maintaining a long-term streaming mindset, and approaching daily activities. Dospara's DCP program, which hosts the event, supports creative fields beyond streaming, such as video production, illustration, photography, music production, and AI. The program also runs contests like "DCP GTA5" and provides a dedicated Discord community. Kanai's appearance is part of a broader trend where PC hardware retailers like Dospara invest in creator education to build loyalty among streamers, who are key customers for gaming PCs and peripherals. The webinar is free but capped at 500 attendees, requiring prior registration as a Dospara member.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.