Korean Fragrance Brand VERNIEL Launches in Japan With Pre-Sale at Estnation Stores
VERNIEL's Japan launch brings a Korean fragrance concept that positions scent as a daily completion ritual, a concept that has already gained traction in Korea through department store distribution.
Reporting from 1 source: ASCII.jp.
Korean luxury fragrance brand VERNIEL enters the Japanese market for the first time. Pre-sales begin July 17, 2026, at Estnation Roppongi Hills and Osaka stores. The launch includes Inner Perfume and Solid Perfume in nine scents, with prices ranging from 3,960 yen to 4,290 yen. The brand treats scent as a tool to complete one's day rather than a wearable accessory.
VERNIEL, a Korean fragrance brand that views scent as a tool to complete one's day rather than a wearable accessory, will begin pre-sales in Japan on July 17 at Estnation Roppongi Hills and Osaka stores. The launch includes Inner Perfume and Solid Perfume in multiple scents.
- 122 L'Amant de Tulipe: Inner Perfume 5ml 3,960 yen, warm tulip scent
- 195 Osmanthus: Inner Perfume 5ml 3,960 yen, elegant osmanthus scent
- 307 Nude Soap: Inner Perfume 5ml 3,960 yen, freshly laundered soap scent
- 568 Berry Sorbet: Inner Perfume 5ml 3,960 yen, refreshing berry scent
- 609 Wild Flower: Inner Perfume 5ml 3,960 yen, green floral reminiscent of wildflowers
- 304 Powder Lily: Solid Perfume 35g 4,290 yen, refined powdery scent
- 554 Floral Lychee: Solid Perfume 35g 4,290 yen, elegant lychee scent
- 562 Peony White: Solid Perfume 35g 4,290 yen, gentle floral scent
- 609 Wild Flower: Solid Perfume 35g 4,290 yen, pleasant green scent
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.