LINE Yahoo Expands Conversation-Based Ad Delivery in Agent i
LINE Yahoo is monetizing its AI agent by serving ads tied to conversation context, following the model OpenAI has built with ChatGPT, and the open question is how much conversation content gets used for targeting.
Reporting from 1 source: ASCII.jp.
LINE Yahoo announced on September 1 that it expanded ad delivery based on conversation content in its AI agent Agent i and began charging advertisers. Search-linked shopping ads show ads related to products users discuss, with delivery expanded from August 31. Managed display ads began charging advertisers on July 23 and will expand gradually. Advertisers cannot designate Agent i directly; ads from LINE Yahoo's search and display campaigns appear in the agent under matching conditions.
Advertisers cannot designate Agent i as a delivery destination. Ads placed in LINE Yahoo's search-linked shopping ads or display ads appear in the agent when conditions match, which keeps targeting inside LINE Yahoo's existing ad system.
The move follows the path OpenAI has taken with ChatGPT. OpenAI uses conversation content to improve ad relevance, and its ad business has reached an annualized $1 billion scale, the article notes.
The open question is where the line falls on using conversation content for ad delivery. LINE Yahoo says it will expand display ad delivery targets gradually while verifying results.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp LINEヤフー、AIとの会話内容に応じた広告配信を拡大