London National Gallery Collaborates With Hololive VTuber Juufuutei Raden
A major national museum is partnering with a VTuber who holds a Japanese curator qualification, treating her art expertise as a legitimate curatorial lens rather than a marketing gimmick.
Reporting from 2 sources: ASCII.jp, PANORA.
IP mixer announced a collaboration between the London National Gallery and Hololive DEV_IS ReGLOSS VTuber Juufuutei Raden. Products including fragrance mists and scarves go on sale May 20. Raden will record an audio guide for 20 masterpieces, and the full ReGLOSS group will film a private after-hours tour video at the gallery.
Juufuutei Raden, a Hololive DEV_IS ReGLOSS VTuber who holds a Japanese curator qualification, is collaborating with the London National Gallery on a product line and original audio guide. The project, titled "Juufuutei Raden's Eyes Reflect the World's Masterpieces - A Shared Art Journey," features three paintings from the gallery's collection: J.M.W. Turner's "Rain, Steam and Speed - The Great Western Railway," Vincent van Gogh's "Sunflowers," and Claude Monet's "The Water-Lily Pond." Raden selected 20 masterpieces for the audio guide, which will be released on her YouTube channel along with a tour video filmed during a private after-hours viewing. The entire ReGLOSS group will travel to London for the filming. Products include a fragrance mist conceived by Raden and jointly supervised with the gallery, plus design scarves, cup and saucer sets, and canvas art. Sales begin May 20 through IP mixer's SPcollect online shop.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.