Made in Japan XR Project Details First Round Games at Tokyo Game Show
The project is betting that a market led by North American teens and a handful of movement-driven VR titles still has room for small Japanese teams, and it is funding that bet through to store release rather than stopping at a prototype.
Reporting from 1 source: 4Gamer.net.
At Tokyo Game Show 2026 on September 18, G-SMASH held a session on its Made in Japan XR Project, in which students and young creators build XR games in a short intensive period with support through store release. Five speakers, including project lead Shun Harashima, discussed targeting North American teens, citing titles such as Gorilla Tag, Animal Company, UG, and Shark Go, and the store release numbers behind their case.
G-SMASH used its Tokyo Game Show 2026 stage to explain why the Made in Japan XR Project aims at North American teens. Project lead Shun Harashima pointed to data that one in three US teens owns a VR headset, and to how those players find games on TikTok and YouTube Shorts and spread them by word of mouth.
The comparison he drew was not with mobile in the abstract but with release volume: about 230 new titles a month on Meta Quest against roughly 2,000 on Steam and 22,000 on Google Play. The program's first theme is sausage.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.