Manga and Vertical Short Drama Launch Together in New STUDIO ZOON and DoFull Project
The project treats the short drama as a standalone work and a new promotional tool, responding to the decline of traditional manga marketing touchpoints.
Reporting from 1 source: GameBusiness.jp.
STUDIO ZOON and short drama producer DoFull are launching a project that releases a vertical short drama at the same time a manga serialization begins. The selected title is Three Call Assassin. The partners plan to release one episode, analyze response and sales impact, then decide on serializing the drama.
Hiromitsu Muramatsu of STUDIO ZOON and Shoki Kawabe of DoFull are behind the initiative, which pairs a manga serialization with a simultaneous vertical short drama release. Kawabe, a former CyberAgent employee, connected with ZOON through its business manager Shinro, a former boss, and through Muramatsu from his Kodansha days.
Muramatsu said conventional promotion no longer works as media features reach fewer readers. The team chose Three Call Assassin because its opening crime scene and the protagonist's relationship with a female colleague fit the vertical format, and the story's built-in questions keep viewers watching. DoFull will produce one episode first, measure how much it drives manga sales, and then decide whether to continue.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp 縦型ショートドラマはマンガを育てる新たな一手になるか？STUDIO ZOON×DoFullが挑む同時展開の狙い