Menicon 1DAY Premio Collab With Hololive Launches Aug 7
The campaign pairs a major contact lens brand with Hololive talent through original goods and giveaways, extending VTuber collaborations into the daily consumer goods market.
Reporting from 1 source: PANORA.
Menicon is running a collaboration campaign between its 1DAY Menicon Premio contact lenses and Hololive Production from August 7 to October 31. The campaign features original goods with new artwork of Hajime Todoroki, Vivy Kikirara, and Shin Suimiya, a monitor recruitment for 3,000 winners, and purchase bonuses including acrylic stands and tapestries.
Menicon announced the campaign on August 7, running through October 31. It covers the 1DAY Menicon Premio line, including toric and progressive lenses.
The first phase, open until August 20, selects 3,000 applicants to receive trial products in original packaging. Winners are notified via LINE, with delivery scheduled from September 1 to September 30.
The second phase gives an acrylic stand to customers who present a voucher when purchasing the product at participating stores, while supplies last. A separate drawing offers original tapestries to 100 respondents who submit a survey via a card included with the stand.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.