Metamars Runs TikTok Shop Live Commerce With Game Creators at GG Festival 2026
Metamars is testing whether its TikTok Shop live commerce operation, built on a partner business it says leads the Japanese market in three metrics, carries over into game promotion.
Reporting from 1 source: ASCII.jp.
Metamars ran TikTok Shop live streams with game creators at TikTok for Gaming GG Festival 2026, held August 11 at Tokyo Big Sight West Hall 3. The company drew on the creator network of its MetaGalaxy brand, which has more than 250 game creators and streamers registered, and combined creator posts, live streaming, short video production, and e-commerce operations. The event recorded roughly 405 million total exposure, about 1.1 million cumulative official live viewership, and about 2,100 visitors.
Metamars is a TikTok Shop TSP, and its numbers in that business are the reason the gaming experiment is worth watching. The company states it holds the top Japanese track record on three measures: number of partner brands, number of short videos distributed, and contracted store GMV. Monthly GMV has passed 500 million yen for two consecutive months.
The GG Festival operation pulled creators from MetaGalaxy, the Metamars brand that runs game streaming and game promotion. MetaGalaxy has more than 250 game creators and streamers registered and works with multiple esports teams in Japan. At the venue, Metamars ran live commerce alongside its sponsor exhibition.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.