MIRU-e Backs VTuber eSports Event Tenkahai -UTAGE- at Tokyo Venue
MIRU-e is using the offline event to push its mission of building a Japanese eSports spectating culture, translating online community energy into a real-venue experience.
Reporting from 1 source: PANORA.
Tweet Inc.'s eSports-focused VTuber project MIRU-e is fully supporting Tenkahai -UTAGE-, an eSports event hosted by affiliated VTubers. The festival-style offline event takes place Saturday, August 29, 2026, at eSports Field in Itabashi Ward, Tokyo. MIRU-e handles event planning, performer casting, production management, venue experience design, and on-site operations. The event combines game tournaments with spectating, interaction, festival stalls, photo spots, and food and drink. Teams are joined by coaches with competitive experience, and matches get live commentary and analysis.
MIRU-e's support goes beyond sponsorship. The project is involved from event planning through performer casting, production management, venue experience design, and on-site operations, working directly with the hosting VTubers. The event runs under the theme "-Chapter of Bonds: Those Who Bloom-" and pairs each team with a coach who has competitive experience, including former pro players.
The venue at eSports Field in Itabashi, Tokyo adds what online streams cannot: festival stalls, photo spots, food and drink, and interaction plans. Cosplayers will cooperate, and gaming communities centered on League of Legends are being asked to take part. The design emphasizes translating the context of online games into activities that players and fans will instinctively react to.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.