MOMOREI Pop-Up Shop Returns to Harajuku in Late July
The Harajuku pop-up signals the continued expansion of MOMOREI's presence in Japan after a well-received Nagoya event, indicating growing demand for the character's merchandise in the Tokyo market.
Reporting from 1 source: ASCII.jp.
A limited-time pop-up shop for the Korean character MOMOREI will open at and ST TOKYO in Harajuku from July 24 to August 3, 2026. The event follows a successful pop-up in Nagoya in January 2026 and promises a more powerful experience. The shop will offer exclusive novelties, photo spots, and products including cosmetics, stationery, and daily goods. MOMOREI originated as emoticons on KakaoTalk and gained popularity through K-Pop idol endorsements.
The pop-up shop, operated by Marimo Craft Co., Ltd., will occupy and ST TOKYO in the WITH HARAJUKU building from July 24 through August 3. Business hours are 11:00 to 22:00 on weekdays and 10:00 to 22:00 on weekends and holidays. The event follows a January 2026 pop-up at Nagoya PARCO that drew large crowds. MOMOREI, centered on best friends Rico and Pinco, first appeared as emoticons on the Korean messaging app KakaoTalk. The character's profile rose after K-Pop idols were seen wearing MOMOREI goods, and its popularity now extends across Asia, including Japan, Taiwan, and Thailand. The shop will feature a photogenic space designed to immerse visitors in the character's retro comic-style world.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.