Monchhichi x EMODA Collaboration Items Arrive With Hinano Segawa As Look Model
The collaboration pairs the 50-year-old character with a street-fashion label and a Generation Z-supported look model, putting Monchhichi into the current apparel cycle rather than a nostalgic rerelease.
Reporting from 1 source: Anime Anime.
The first collaboration between Monchhichi and the fashion brand EMODA brings five items, including a photo print oversized sweatshirt, jacquard high-neck crop knit, check ear flap cap, two-tone boa tote bag, and a keychain. Advance reservations open August 28 on the RUNWAY channel online store, with early sales starting September 13 at LUMINE EST Shinjuku.
Monchhichi, the plush toy from Sekiguchi that debuted in 1974 and has sold over 70 million units across more than 30 countries, is now on sweatshirts, knits, caps, and tote bags. The five-piece line with EMODA leans on bold photo prints, check patterns, and faux fur, with prices running from 3,960 yen for the keychain up to 9,790 yen for the oversized sweatshirt.
The keychain is exclusive to this collection and dresses Monchhichi in EMODA's long boots with blond hair. Hinano Segawa, selected as look model, will appear alongside Monchhichi at the LUMINE EST Shinjuku early-sale event on September 13. A solo Monchhichi appearance is planned there the following day. Full retail sales begin October 3 across five stores including SHIBUYA109 and Fukuoka PARCO.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.