Motherboard Makers in China Move Toward October Price Hikes
The increases reported at ASUS, Colorful, MSI, and GIGABYTE show component and material costs moving beyond memory and SSDs into boards and board materials, with PCB prices up 15% to 20% and capacitors up about 50%.
Reporting from 1 source: Automaton.
ChannelGate posted on September 24 that ASUS is expected to raise motherboard prices starting in October, and IT Home reported the PRIME series may rise about 5%, TUF about 7%, and ROG about 10% after October 8. Colorful set a policy of 5% to 10% increases, MSI plans sequential increases across all models in mainland China from August, and GIGABYTE was reported to hold prices while production costs rise.
The increases are not confined to one maker. According to a September 25 IT Home report, ASUS motherboard prices are expected to rise about 5% to 10% after October 8, with the PRIME series around 5%, TUF around 7%, and ROG around 10%. The actual size depends on the maker's final pricing, and the figures are not a price revision ASUS has officially announced.
Colorful set a policy of raising motherboard prices by 5% to 10%, MSI planned sequential increases across all models in mainland China from August, and GIGABYTE was reported to hold prices while production costs rise. A September 2 Coolaler report put the average increase at 3%.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.