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Mynet and Zero Gaming Form Capital and Business Alliance for Sports Content

The alliance brings together Mynet's game operation experience with Zero Gaming representative Dean Sadler's global sports industry network, targeting dominance in Japan's sports content market.

Reporting from 1 sources: GameBusiness.jp.

Mynet and Zero Gaming Form Capital and Business Alliance for Sports Content

Mynet announced a capital and business alliance with Zero Gaming on June 23, 2026, to accelerate growth in the sports content domain. The partnership focuses on the official professional sports league service 'Digital Trading Cards × Fantasy Sports' and aims to establish Mynet as the No. 1 sports content company in Japan.

Mynet has positioned the fiscal year ending December 2026 as a year for company-wide regrowth, with a focus on expanding the sports content domain. The company's official professional sports league service 'Digital Trading Cards × Fantasy Sports' is central to that push. By partnering with Zero Gaming, Mynet gains access to Dean Sadler's extensive network and advanced business knowledge in the global sports industry. The collaboration covers three areas: strengthening marketing and promotion using Sadler's media expertise, advisory on medium- to long-term business strategies based on overseas sports business cases, and initiatives to accelerate overseas expansion through global networks. Mynet President Nori Iwaki said the company aims to create new value connecting sports and fans.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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