Nanashi Inc. Joins Defamation Countermeasure Study Subcommittee
The subcommittee's three founding members are the operators of the two largest VTuber agencies, and Nanashi Inc. joining signals that mid-sized agencies are now aligning with the industry-wide framework rather than handling harassment cases alone.
Key Facts
- Nanashi Inc. announced on August 10 that it joined the Defamation Countermeasure Study Subcommittee as a supporting company.
- The subcommittee was established on May 22, 2024, under the Creator Economy Association.
- The subcommittee's three constituent companies are UUUM, ANYCOLOR, and Cover.
- Twelve companies participated as supporting companies when the subcommittee was founded.
- Nanashi Inc., formerly 774inc., published a defamation response policy in March 2023.
Reporting from 2 sources: Inside, PANORA.
VTuber agency Nanashi Inc., operated by 774 Inc., announced on August 10 that it has joined the Defamation Countermeasure Study Subcommittee as a supporting company. The subcommittee was established on May 22, 2024, under the Creator Economy Association, and its three constituent companies are UUUM, ANYCOLOR, which runs NIJISANJI, and Cover, which runs Hololive Production. The group works on practical measures against online harassment, including damage compensation claims and coordination with police. The Ministry of Internal Affairs and Communications, the Metropolitan Police Department Criminal Investigation Department, the Safer Internet Association, and the Social Media Utilization Environment Development Organization are among the bodies supporting the effort. Twelve companies participated as supporting companies when the subcommittee was founded, and Nanashi Inc. is the latest addition. The agency said on its official X account that it will strengthen cooperation with other companies in the industry and take more effective measures against defamation. Nanashi Inc., formerly known as 774inc., published a policy in March 2023 on how it handles defamation against its affiliated VTubers, naming defamation, privacy violations, violent language, threats, and stalking as problem behaviors, and stating it would pursue information disclosure requests and legal action.
The Defamation Countermeasure Study Subcommittee operates under the Creator Economy Association, a body founded in August 2020 with the stated mission of creating a social environment where creators can work easily and promoting their free and safe activities. The association has conducted Japan's first market research on the creator economy and has sought opinions from the Consumer Affairs Agency on handling personal information under the Specified Commercial Transactions Act.
Nanashi Inc. president and representative director Akihiko Nishioka signed the announcement. The agency's statement said that endorsing the subcommittee's efforts and becoming a participating company will allow it to strengthen cooperation with other companies in the industry. The March 2023 policy from the agency, issued when it operated as 774inc., came after malicious posts were confirmed on aggregator sites and internet forums, and it explicitly listed information disclosure requests and legal measures as part of its response.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.