Nekomata Okayu Joins figma Lineup for August 2027
The figma is sold only through limited channels including AmiAmi, so fans who want one will need to order early rather than wait for general retail.
Key Facts
- The figma Hololive Production Nekomata Okayu is priced at 12,800 yen including tax.
- The figure is scheduled for release in August 2027.
- The figma stands about 140mm tall in non-scale and is made of plastic.
- The product is sold through limited distribution channels including AmiAmi.
- Face parts include Smile, Closed-eye Smile, Troubled Face, and Funya~ Face, with optional parts including a handheld game console, an Onigiryaa, and sunglasses.
Reporting from 2 sources: Nijimen, PANORA.
Max Factory is producing a figma of Nekomata Okayu, a member of the Hololive Production VTuber group. The figure is priced at 12,800 yen including tax and is scheduled for release in August 2027. It stands about 140mm tall in non-scale, is made of plastic, and comes with a dedicated base. The figma is sold through limited distribution channels including AmiAmi, the hobby mail-order retailer that announced the product. The figure includes four face parts: Smile, Closed-eye Smile, Troubled Face, and Funya~ Face. Optional parts include a handheld game console, an Onigiryaa, and sunglasses, letting owners recreate scenes from Okayu's streams. Prototype production is credited to Max Factory's Ryosuke Maeda, with production cooperation from Masaki Asai. The announcement adds another Hololive member to the figma lineup. Because distribution is limited to AmiAmi and select channels, the product page notes that interested buyers should check early.
The figma's set contents are limited to the figure body and a dedicated base, with the four face plates and optional parts covering the rest of the display options. The Funya~ Face plate, described in the product listing as a relaxed expression, is a point of note for collectors who follow Okayu's streams. The handheld game console accessory references her gaming content, and the Onigiryaa is a signature item tied to the character.
Prototype production is handled by Max Factory's Ryosuke Maeda, with Masaki Asai providing production cooperation. The figure is non-scale at roughly 140mm, a standard size for the figma line. The product is available only through limited distribution channels including AmiAmi, both its online shop and physical stores.
The release window of August 2027 leaves a long lead time, and the product page notes that images and information may be added or updated before launch. The copyright credit goes to COVER, the company behind Hololive Production.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.