Netflix Japan Gets Dedicated Anime Home Section
Netflix Japan is organizing its library around existing interests, following June's book-adaptation section, and Anime Home is the anime-specific version of that effort.
Reporting from 1 source: Animehunch.
Netflix launched Anime Home for members in Japan on Aug 18, giving anime a dedicated discovery hub on the service. The feature combines curated collections and personalized recommendations in one space, with sections organized by theme. Titles are personalized per member based on viewing habits, and the content will be updated over time.
Anime Home is accessible through the Content Bar shortcut at the top of Netflix's home screen, recommendation rows, or a dedicated URL. The sections include "If You're Watching Anime, Start Here!" for newcomers, "Anime Streaming This Season" for current releases, and "Action Packed With Highlights" for action titles old and new.
Hiroshi Yamano, director of content at Netflix Japan overseeing anime, called the page a gateway that lets viewers discover what they want at their own pace. He said he has personally found anime he initially thought would not appeal to him and become engrossed after giving them a chance.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.