Netflix Puts a Live Performer Inside a Billboard for The Last House
The stunt turns a standard billboard into a live, interactive survival scenario that mirrors the film's premise of being trapped at home.
Reporting from 1 source: Cinema Today.
Netflix installed a billboard at Sunset and Selma in Los Angeles, 30 feet up, built as a furnished living room with a man living inside. The performer communicates with passersby via whiteboard and stays from August 6 to 8. It promotes The Last House, a survival film streaming on Netflix since August 7.
The billboard at Sunset and Selma in Los Angeles is a fully furnished living room, complete with bookshelves and chairs, suspended 30 feet above the street. A performer lives inside and uses a whiteboard to talk with people below. The wall under the window reads, "How long can you survive?"
The room has air conditioning, according to EW.com. The performer is scheduled to stay from August 6 to 8. The film, The Last House, follows a family trapped in their home, fighting dwindling resources and an unknown threat outside. It began streaming on Netflix on August 7.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Cinema Today Netflix、看板に人が住んでる…新作映画のプロモーションが話題