Netgear Sues TP-Link Over 'American Company' Rebrand, Calls It False Advertising
The case tests whether a corporate rebrand can legally separate a company from its Chinese origins amid ongoing U.S. national security scrutiny of TP-Link products.
Reporting from 1 sources: GIGAZINE.
Netgear has filed a new lawsuit against TP-Link, alleging that TP-Link's claim of being an independent American company is false advertising. Netgear argues TP-Link remains a Chinese company with most employees and manufacturing in China, despite its 2024 rebrand as TP-Link Systems based in the U.S. The suit follows a 2024 TP-Link lawsuit accusing Netgear of spreading false information about Chinese government ties.
Netgear filed the suit in 2026, responding to TP-Link's 2024 lawsuit that accused Netgear of violating a settlement agreement by claiming TP-Link is under Chinese government control. Netgear now counters that TP-Link's rebrand as an American company is itself deceptive. Netgear points to TP-Link's 2024 employment figures: over 13,000 people in China, with about 9,000 at manufacturing sites, versus roughly 350 employees in the United States. Netgear also challenges TP-Link's claim that its Vietnam factory makes products for the U.S. market, saying the factory only does final assembly and imports 99.5% of components from China. The U.S. Department of Defense has designated TP-Link Technologies, the China-based entity, as having a direct relationship with the People's Liberation Army.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.