Nippon TV HD Posts 36.6% Operating Profit Drop on World Cup Costs
The results show the broadcaster's traditional spot advertising base shrinking even as content sales and merchandise revenue grow, with World Cup production costs compressing margins for the full year.
Reporting from 1 source: GameBusiness.jp.
Nippon Television Holdings reported a 36.6% year-on-year decline in operating profit for the April-June quarter, coming in at 11.075 billion yen. While FIFA World Cup 2026 time-slot sales grew 11.2%, spot advertising revenue fell 12.2% and program production costs weighed on results. Net profit rose 53.2% on securities sale gains.
Nippon Television Holdings reported first-quarter operating profit of 11.075 billion yen, down 36.6% year on year, as FIFA World Cup 2026 production costs offset strong time-slot advertising sales. Revenue held nearly flat at 114.595 billion yen.
The advertising split tells the structural story. Time revenue rose 11.2% to 27.53 billion yen on World Cup sales, but spot revenue fell 12.2% to 27.37 billion yen. Digital ad revenue dropped 11.7%. The company said the terrestrial TV ad market remains severe and that its spot share, while still high among key stations, declined year on year.
Content business revenue grew 2.2% to 33.446 billion yen, helped by global distribution sales of past drama titles and higher anime sales. Merchandise revenue rose 8.4%. The company also consolidated KANAMEL and its 25 subsidiaries during the quarter.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp 日本テレビHD、2027年3月期1Q決算は営業利益36.6%減―FIFAワールドカップ関連コスト増が重荷に