NO MORE Movie Thief Anti-Camcording Ads Renewed With Multilingual Warning
The renewal shifts the campaign's focus to smartphone camcording and adds multilingual display, an update aimed at the current movie-watching environment and the diverse audiences now visiting domestic theaters.
Reporting from 1 source: Denfaminicogamer.
The Let's Go to the Movies! Executive Committee announced August 22 that it will renew the "NO MORE Movie Thief" anti-camcording campaign at theaters nationwide starting August 28. The new video, "NO MORE Movie Thief 2026," updates the warning against smartphone camcording and states that camcording a movie is a crime, with multilingual display support for diverse audiences. Campaign graphics will be redesigned, and the video introduces Eiteki, the film industry's third-party organization.
The new video opens on a suspicious man in a theater seat taking out a smartphone and pointing it at the screen. The spot renews the warning against camcording with smartphones and states plainly that camcording a movie is a crime.
The campaign also adds multilingual display so the prohibition reads clearly regardless of language. Theater graphics are being completely redesigned alongside the video. At the end, the spot introduces Eiteki, a third-party organization set up by the film industry to run a work certification system and improve staff treatment.
The committee reminds audiences that filming or recording a movie inside a theater is a crime that can lead to arrest, imprisonment of up to 10 years, a fine of up to 10 million yen, or both. Unauthorized posting of camcorded footage on social media is also illegal.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.